Welcome to the Northern California Food Industry Sales Association

“Encouraging a Positive Working Relationship in the Grocery Community”

FISA Northern CA is: 

A not-for-profit organization of Northern California retail food industry Sales Managers and Brokers. All candidates must represent food industry or related manufacturers whose items are offered for sales through recognized food industry channels.

…By combining the Sales Manager Club of San Francisco and the Northern California Brokers Association, FISA has emerged as the Premier Sales Organization in Northern California.  Both organizations had the tradition of fellowship with friends in the grocery community and both have well established Scholarship Programs.  The awards for higher education are given to students from retailer and member families who exhibit leadership in school and community activities and demonstrate superior scholastic achievement.

Our Mission:

With over 100 years of history, Food Industry Sales Association of Northern California’s mission is to encourage positive working relationships in the Grocery community while providing annual scholarship funds to Association members as well as Retailers & Wholesalers in Northern California.